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Home > Blog > Newsletter Tutorials & Tips > Email Marketing Basics > Dealing with HTML email design challenges

Dealing with HTML email design challenges

Sending a HTML email is definitely a challenge because there are many problems to solve related to its interesting designs. You must consider a series of elements since there is not much room to see anything in the email. Email design is not just about creating an appealing layout; it also involves the copy, the from line, the subject line and many other details. It can offer you a higher open rate than a plain text message helping you stand out from  your competitors.

One of the tips that could help you involves starting the subject line with the same text which gives your readers the possibility to sort easily your email by subject line. If you decide to use a dark background, the font line must stay a lighter color, irrespective of your email software. However, there are virtually three basic HTML designs to work with:

Your decision regarding the email design should rely on your goals but fortunately, there are several factors that limit your opportunities to create a design however you want. You must learn to deal with them and turn them into your favor in order to send and appealing email that will create brand awareness for your business.