Build your list for HTML email campaign

The list of email addresses is the most important element of a successful email marketing campaign. You have to learn how to create a reliable permission-based email list in order to boost the exposure and profits of your business.

First of all, the most common way to do this is to add a sign up box on your website. Typically, almost all email delivery services allow you to use their code on your website and the best part is that you don't need programming skills to do this. You just have to follow some simple steps: choose an email delivery service, choose one of the options that enable you to create a HTML form, copy the piece of code for the sign up box and pass it into a file created in Notepad++ and save it. Next you can just go over to the web browser where you have the page called up in Notepad, reload it and you will have the sign up form. The sign up box is usually somewhere in the website. When a visitor pushes the submit button, he should receive a confirmation email with various pieces of information.

Another important way to collect email addresses is in person and you should let your imagination run wild and find methods that cater your business activity. Apart from this, it is very important to practice good email hygiene which includes removing the addresses that bounce more than three times, removing email addresses that didn't open your emails in the past 3 to 6 months as well as email addresses that didn't click a link in the past 6 months. Moreover, you should never buy a list from someone else, for many of these addresses are no longer available or some of the email delivery services will not let you use these lists. However, the most important thing is not the number of people who receive your emails but rather the number of people who read them because they are interested in your services and products; eventually they are the ones that generate profits.